Blogging is all the rage in the cattle business.
We’re doing it. Matt Lautner, Wade Rodgers, Goddard Cattle Co., Cactus Rose Cattle Co., etc. You get the point.
So what does it take to make a good blog?
A better question is WHY? Why do you need a blog?
|image courtesy of linebaugh.org|
We like this quote from Stream Feed author Matt Crawford –
“Your business blog is how you pay it forward. It?s your chance to offer your target audience something that will help them solve a problem or improve their life. You are an expert in your field and you have a lot to offer. The kind of things you talk about everyday to your colleagues, clients and suppliers are the basis for your most successful blog posts.”
That’s what we try to achieve here. When we interact with our customers, it’s not always livestock talk (although that is a good portion of it.) We visit about our families, national news, food, family and perhaps some joking and industry gossip too.
So, we try to share bit of information on our blog from most of those categories.
In the same article, Crawford says – “You have total control over the [blog’s] content and it serves as a hub to link all of your content and social networks together. In addition your blog will humanize your brand.”
|image courtesy of www.gabrielweinberg.com|
So on our blog, we share more in depth information than what’s on Facebook and Twitter. We also aim to give FMG a voice, and make us relate-able characters. We know there’s more to our business than taking pictures and designing advertising materials, we try to expose our customers’ livestock to as many prospects as possible.
You can also use your blog to attract new potential customers. This blog from Social Strategies says that businesses with blogs generate 67% more leads than businesses without blogs. Notice that’s not customers, but instead leads or interested parties. Getting your brand recognized is half the battle. These leads often become customers in the future.
This blog from Problogging Success says that a good blog needs to be unique, useful and applicable. They even go on to share the “Anatomy of a Good Blog Post.”
|Photo courtesy of Problogging Success.|
So, readers of our blog – why should other livestock enterprises start a blog? How will you benefit?
P.S. – If you are interested in having FMG help you with social media management, please do not hesitate to contact us.