Sale Report: MORAA Ozark Red Roundup

For over a year, our #FMGcrew has been working closely with the Missouri Red Angus Association [MORAA] to help them up their advertising game. We’ve completed numerous projects including around 15 different advertisements, postcards, a 50+ page breeders’ directory and most recently the entire advertising campaign for the Ozark Red Roundup 2016 Bull & Female Sale.

Planning began in late 2015 with the MORAA board.

We advertised in 5 publications starting in January 2016, ran several e-blast campaigns, created flyers to be hung around “cattleman hangouts” in Missouri, did direct mail postcards through the Missouri Cattlemen’s Association, created stall signs for the 255 consignments to the sale, and worked together to assemble a 56 page catalog for the sale including consignments from 27 breeders.

The catalog —

MRAA logo 4CThe sale went well for these progressive breeders. Sale report courtesy of the MORAA.

Averages – Registered

14 Open Heifers — $4,036?

26 Bred Females — $3,431?

16 Cow/Calf Pairs — $3,622

14 Bulls — $3,261?

6 Embryo Packages — $1,533

17 Semen Packages — $276

Averages – Commercial

47 Open Heifers — $1,738?

60 Fall Bred Female — $2,240

5 Cow/Calf Pairs — $2,600?

14 First Calf Pairs — $2,550

Auctioneer: Kyle Gilchrist

In all, cattle and Red Angus genetics sold into 11 states including: Arkansas, Illinois, Iowa, Kansas, Kentucky, Mississippi, Missouri, Nebraska, Oklahoma, Tennessee, and Texas. The auction was managed by Lisa & Kyle Gilchrist/ Gilchrist Auction Co. of Douds, Iowa.

BIG THANKS to everyone at the MORAA! It’s always a pleasure working with your board and your membership.

Interested in beginning your own advertising campaign with FMG? Give us a shout.